I reached up in the cupboard this evening for a snack and pulled out a bag of Nibs candy. These weren't just any regular ho-hum-harry Nibs though, these babies were "Super Nibs".
Awesome!
Just like the "Super" bag of Lays S&V chippity chips that I see in the grocery store aisle while I'm shopping for organic apples and broccoli. How strange.
So what makes these snacks so super, superior to their fellow Nib cousins? They're in a big bag. The "super" refers to the size of the bag. And no, I don't think you're unaware of this, but I do think it's an interesting observation.
Conotation plays a big role in marketing. This bag of sugar treats has SUPER written all over it so it's hard for me to feel ashamed while toting them and waiting in line. However, if the bag said "Extra Large" or "Plus Size", would I still feel as super? Or would I now associate this larger sack of goodies bundled in my arms as an obvious sign to all the fellow grocery shoppers of my poor eating habits, thus contributing to an overall dissatisfaction with my own body?
Does "plus size" shrink my confidence? And why isn't there a size called "Extra Super?"
Someone could do an experiment on this.
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